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Three Lies of Making Money from Your blog

Yaro Starak is one of the world’s best blog instructors. He doesn’t show you just how to write a blog – he helps you live off it.

Besides that I can walk to his house (OK I would probably take the bus, it’s just a little more than round the corner, but its close), his advice has helped me get , running and profitable.
Recently Yaro reminded us three lies – big lies – that that hold you back from blogging success.Writing in his blog, Yaro says the wording may be different, but under most barriers holding back internet success are three false beliefs.

Lie 1. You can only make money blogging how to make money
Yaro says that this is a short sighted view that stems from the natural process a new entrant into the world of Internet marketing goes through.
While Yaoro admits he makes money this way, and his example may perpetuate the myth, he said “if you really want to make big money enter the dating, weight loss, health, investing or real estate niches.”
“The truth is that the make money online niche, while good, is far from the best.”
“ First they look for methods to make money online and find a ton of resources, some which are good and some which are not” he said.
It sometimes seems that most only make money by selling products that teach how to make money and this including Starak.
However, he admits there are so many possible niches to make money in, but why you don’t hear about them.
“Those making money in other niches are not teaching how to make money, so there’s no incentive for them to talk about how they do it” he said.
Of course, Yaro, whose program, Blogging Mastermind, is focused on that niche.  If your focus is on one niche only then obviouslythat is what you are exposed to and  write about.
Yaro’s own program, Blogging Mastermind, is full of examples and interviews of people who have succeeded with health products and Tennis training – all helped by Yaro of course. He is the consummate marketer after all.
Lie 2. You need to be a technology nerd to succeed
“Here’s the truth – technology is a bitch. It’s the biggest pain in the butt for most Internet marketers and we all struggle with it from time to time,” said Yaro, “but that shouldn’t stop you from leveraging it to make millions.”
“why on earth would you spend so much time learning something you’re not good at and don’t enjoy?” he said “Technology is not your problem, choosing to handle it yourself is.”
Hiring a technologically savvy person to design a website for you is relatively cheap and easy. While some object to hiring oversees labour, it can be done ethically in a way that really helps a person say from the Philippines.
3. But there are better experts than me
Yaro admits that when he was making making $5,000 a month from blogging be still did not believe he was good enough to teacch it to others,
“Because cause Darren Rowse were around” he said “who needed me if Problogger.net had all the answers for free already?
He identifies two issues-
  1. Your lack of direction
  2. Your lack of confidence
To be an expert pick a topic, study it and practice it and then teach it, .he said.
As long as you stay one step ahead of your students you can use services like Guru.com you can find experts  who would gladly create eBooks or write courses for you in any niche. – and you will spend only a few hundred dollars.
“What you need to do is get focused, pick something and do it long enough to get a positive result (even just making one sale is good) and then build up from there” he said.
Most people put in poor focus and get poor results..

“Expertise is simply a perception created when one person helps another” said Yaro, who admitted that he realized he had something to offer when someone emailed and thanked him for his advice.

It’s simply good to find someone who can give you down to earth no-nonsense, down to earth advice – without all the guru hype and ego that goes along with the online marketing.

To learn how you can live your dream as an online blogger, check out Yaro Starak’s Blogging Mastermind.
Or you can check out Yaro’s Free Report.

It is very easy to think you are on track- it’s great when someone so down to earth can put you back on the path.


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Whatever you do, forget hype!

It’s hard, I know, especially when you start out.

Afterall, you would think the web gurus are hype driven. Every few lines is a link to the sale.

Like the infomercials running through the night, they layer you with benefits, freebies and perceived (but usually no real) value.

On the one hand you want to be respected for your integrity. On the other, there is the reality that good sales copy actually does sell.

There is a challenging balance. Your add can either sound like a report which reads well but sells nothing, or you can sell a lot of things but feel like you are ripping people off.

Of course, what I call hype may be considered normal copy for another.

You have to match your integrity with your potential customers.

Good sales matches the benefits of your product, hopefully expressed by the keywords and main points of your copy, with the needs of your customer.

Now I admit, I have tried selling stuff, and felt small. I have written product reviews and found that to compete I had to develop an angle and soon slipped into the narrow fault finding angle I despised when doing media studies.

My review of Betting Arbritrage Scams was criticised for focusing on scams and ignoring what one reader believed to be legitimate arbitrage opportunities. (If he, or anyone would like to tell us whatthey are, please let us know).

Then I found balance, I developed a fan base of people who respected my opinion because I kept integrity.

You want to keep integrity with your market which means you need to know them and to be in contact with them.

Remember, having a small band of loyal fans (recently defined as a customer who spends 1% of her income on your service in a year) who come back to you will earn you more money that a small percentage w3ho look once, maybe buy, but never return.

Only a small percentage of your readership will buy, so you need to keep as many coming back as possible.

Top much sell and you will lose them. It’s that simple. On the other hand, banner ads don’t convert well.

You need to promote – but honestly, with integrity and truthfully. People do want to know what you recommend but few will match your interest in it.

Bloggers generally undersell, marketers ovwer kill, and a large number of people are trying to see what they can get for nothing.

Freebies.

Give free stuff and people will. Keep finding things you can give people for free and many will return for it.

However, you need good content if you want people to take you seriously.

Well, you must have something to offer that will make you money.

  1. You need to convince people your offer is worth buying
  2. You need to grow and expand relationships with people.

So on the one hand you need the relationship skills of a good blogger and the selling capabilities of a marketer blended with integrity.

It comes back to knowledge gained in my days as a public speaker.

You need to know your topic better than your audience, and you need to know your audience, monitor them, and respond and change as you go along.

There was a competition to see between marketers to see which could get their site ranked better on google.

It became apparent that all the blackhat tricks in the book could not make up for content.

People want content, which is why Google ranks content over gloss.

So does your site or blog give value? Or is it just a hard sell of gloss commercials?

As web competition hot’s up people are increasingly skeptical of hype.

You need to add value, which means your site must enhance someone else’s life.

The story of aunt Mary’s BBQ may be cute – and great for a family blog – or does the story have a morale that can improve your readers lives?

This is particularly true in our knowledge hungry world.

“Give value, build trust, make the sale, but as marketers are figuring out, this can be at times a fairly labor intensive task” wrote marker Yaro Starak of Brisbane Australia, whose excellent free report is full of information.

“Ask any blogger who is attempting to build authority in a niche – it’s not an overnight success story scenario. We’re talking long term commitment, with daily effort required, but the rewards make it worthwhile.”